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MEMBERSHIP MASTERCLASS Harvey Lane and Ian Evans had recently participated in a MEMBERSHIP MASTERCLASS and presented us with an overview of the presentation. The program comprised of 4 X 1 hour zoom sessions and expanded on: •Enhancing Participation and Engagement • Increasing your ability to Adapt •Increasing your Impact •Expanding your Reach Technical problems prevented him from playing a video as part of his presentation. However, you can watch that video at In the video, Mark Huddleston, a Rotarian from SA and author of ‘Creatures of Habit’ , discusses the steady decline in Rotary membership since the late 90’s and outlines some strategies for membership recruitment and retention. A few members have purchased copies of the latest edition of ‘Creatures of Habit’ which addresses the additional challenges to membership recruitment and retention raised by COVID. Ian had carried out an extensive analysis of this book and presented us with an overview of his observations An excerpt from his precis: We usually struggle to find a mechanism to engage people into Rotary life if our schedule is incompatible with their lifestyle. We must understand that we have created these barriers ourselves. |
